Mad Men | |
---|---|
File:M Mad Men logo | |
类型 | Drama |
开创 | Matthew Weiner |
主演 | Jon Hamm Elisabeth Moss Vincent Kartheiser January Jones Christina Hendricks Bryan Batt Michael Gladis Aaron Staton Rich Sommer Maggie Siff John Slattery Rosemarie DeWitt Robert Morse Mark Moses Joel Murray |
国家/地区 | ![]() |
语言 | English |
季数 | 2 |
集数 | 26(每集列表) |
每集长度 | approx. 47 minutes |
片头曲 | "A Beautiful Mine" (Instrumental) by RJD2 |
制作 | |
执行制作 | Matthew Weiner |
拍攝地點 | Los Angeles |
播出信息 | |
首播频道 | ![]() |
图像制式 | 480i (SDTV) 720p (HDTV) |
播出日期 | July 19, 2007—present |
外部链接 | |
官方网站 |
Mad Men is a critically-acclaimed, American television drama series created and produced by Matthew Weiner. It is produced by Lionsgate Television and is broadcast on the cable network AMC. It premiered on July 19, 2007, and completed its second season on October 26, 2008. The third season is scheduled to begin August 2009.[1]
Set in New York City, Mad Men begins in the early 1960s at the fictional Sterling Cooper advertising agency on New York City's Madison Avenue. The show centers on Don Draper (Jon Hamm), a high-level advertising creative director, and the people in his life in and out of the office. It also depicts the changing social mores of 1960s America.
广告狂人(英語:Mad Men)是一部美国电视连续剧,该剧讲述的是二十世纪六十年代美国一批广告从业人员的故事。目前已经播出两季,第三季将于2009年8月17日播出。[2]
电视剧《广告狂人》的时间背景是二十世纪六十年代,场景是在美国纽约市麦迪逊大道上一家名为sterling coopers的广告公司,片中主要讲述该公司创意总监Don Draper(乔·汉姆饰)的工作与生活,以及周边的人与事。同时也涉及到美国六十年代的社会风貌以及社会改革与变迁。
该剧的出品人是曾制作和编剧《黑道家族》的马泰·维纳。
Mad Men has received widespread critical acclaim, particularly for its historical authenticity and visual style, and has won numerous awards, including three Golden Globes, a BAFTA and six Emmys. It is the second cable series to win the Emmy Award for Outstanding Drama Series and the first basic cable series to do so.
广告狂人受到广泛的赞誉,特别是在还原历史真实以及视觉风格(视觉效果?)方面。同时该剧也获得了多个奖项,其中包括三项金球奖,一项BAFTA,以及六项艾美奖。值得注意的是,该剧是艾美奖史上首部由有线电视网打造的最佳电视剧的剧集。[3][4]
Matthew Weiner wrote the pilot of Mad Men in 2000 as a spec script when he was working as a staff writer for Becker.[5][6] Television producer David Chase recruited Weiner to work as a writer on his HBO series The Sopranos after reading the pilot script in 2002.[5][7] "It was lively, and it had something new to say," Chase said. "Here was someone [Weiner] who had written a story about advertising in the 1960s, and was looking at recent American history through that prism."[7] Weiner set the pilot script aside for the next seven years – during which time neither HBO nor Showtime expressed interest in the project[5][6]—until The Sopranos was completing its final season and cable network AMC happened to be in the market for new programming.[7] "The network was looking for distinction in launching its first original series," according to AMC Networks president Ed Carroll (Carroll misspoke: AMC's first original series was the comedy-drama "Remember WENN", which ran from 1996 to 1998) "and we took a bet that quality would win out over formulaic mass appeal."[5] According to the first episode, the phrase "Mad Men" was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves.
With the exception of the pilot episode, shot at Silvercup Studios in and various locations around New York City, Mad Men is filmed at Los Angeles Center Studios.[8] It has been converted to high definition for showing on AMC-HD and on video-on-demand services available from various cable affiliates.[9] The writers, including Weiner, amassed volumes of research on the period in which Mad Men takes place so as to make most aspects of the series — including detailed set designs, costume design, and props — historically accurate,[6][7][10] producing an authentic visual style that garnered critical praise.[11][12][13] Each episode has a budget between $2-2.5 million, though the pilot episode's budget was over $3 million.[5][6] On the copious scenes featuring smoking, Weiner stated that "Doing this show without smoking would've been a joke. It would've been sanitary and it would've been phony."[10] Since the actors cannot, by law, smoke tobacco cigarettes in their workplace, they instead smoke herbal cigarettes.[5][10] In a nod to New York City, Robert Morse was cast in the role of senior partner Bertram Cooper. In the 1960s, Morse starred in A Guide for the Married Man (1967), a source of inspiration for Weiner,[7] and How to Succeed in Business without Really Trying (1961) — two Broadway plays about amoral New Yorkers.
Weiner collaborated with cinematographer Phil Abraham and production designers Robert Shaw (who worked on the pilot only) and Dan Bishop to develop a visual style that was "influenced more by cinema than television."[8] Alan Taylor, a veteran director of The Sopranos, directed the pilot and also helped establish the series' visual tone.[14] To convey an "air of mystery" around Don Draper, Alan tended to shoot from behind him or would frame him partially obscured. Many scenes set at Sterling Cooper were shot lower-than-eyeline to incorporate the ceilings into the composition of frame; this reflects the photography, graphic design and architecture of the period. Alan felt that neither steadicam nor handheld camera work would be appropriate to the "visual grammar of that time, and that aesthetic didn’t mesh with [their] classic approach" — accordingly, the sets were designed to be practical for dolly work.[8]
The opening title sequence features credits superimposed over a graphic animation of a businessman falling from a height, surrounded by skyscrapers with reflections of period advertising posters and billboards, accompanied by a short edit of the instrumental "A Beautiful Mine" by RJD2. The businessman appears as a black and white silhouette. The titles pay homage to graphic designer Saul Bass's skyscraper filled opening titles for Alfred Hitchcock's North by Northwest (1959) and falling man movie poster for Vertigo (1958) – Weiner has listed Hitchcock as a major influence on the visual style of the series.[10] At the end, the episodes either fade to black or smash cut to black as period music or a theme by series composer David Carbonara plays during the ending credits.
In addition to having created the series, Matthew Weiner is the show runner, head writer, and the sole executive producer; he contributes to each episode – writing or co-writing the scripts, casting various roles, and approving costume and set designs.[5][6] He is notorious for being highly selective about all aspects of the series, and promotes a high level of secrecy around production details.[5][6] Tom Palmer served as a co-executive producer and writer on the first season. Scott Hornbacher, Todd London, Lisa Albert, Andre Jacquemetton, and Maria Jacquemetton were producers on the first season. Palmer, Albert, Andre Jacquemetton, and Maria Jacquemetton were also writers on the first season. Bridget Bedard, Chris Provenzano, and writer's assistant Robin Veith complete the first season writing team.
Albert, Andre Jacquemetton, and Maria Jacquemetton returned as supervising producers for the second season. Veith also returned and was promoted to staff writer. Hornbacher replaced Palmer as co-executive producer for the second season. Consulting producers David Isaacs, Marti Noxon, Rick Cleveland, and Jane Anderson joined the crew for the second season. Tim Hunter, Alan Taylor, Andrew Bernstein, and Lesli Linka Glatter are regular directors for the series.
Mad Men features an ensemble cast representing several segments of society in 1960s New York, although it focuses more on Don Draper. Mad Men places emphasis on showing each character's past and their development over time. The following character summaries were based on information gathered from the page 'About the show' at amctv.com[15].
Season | Episodes | Season Premiere | Season Finale |
---|---|---|---|
Season 1 | 13 | July 19, 2007 | October 18, 2007 |
Season 2 | 13 | July 27, 2008 | October 26, 2008 |
Season 3 | 13 | August 16, 2009 | November 08, 2009 |
Mad Men depicts parts of American society and culture of the early 1960s, highlighting cigarette smoking, drinking, sexism, adultery, homophobia, antisemitism, and racism as examples of how that era was so much different than the present.[10][17]Smoking, far more common in 1960's United States than it is now, is featured throughout the series; almost every character can be seen smoking several times in the course of an episode.[10] In the pilot, representatives of Lucky Strike cigarettes come to Sterling Cooper looking for a new advertising campaign in the wake of a Reader's Digest report that smoking will lead to various health issues including lung cancer.[18]The show presents a subculture in which men who are engaged or married frequently enter sexual relationships with other women. The series also observes advertising as a corporate outlet for creativity for mainstream, middle-class, young, white men. The main character, Don Draper, observes at one point about Sterling-Cooper, "This place has more failed artists and intellectuals than the Third Reich."[19] Along with each of these examples, however, there are hints of the future and the radical changes of the later 1960s; Betty's anxiety, the Beats that Draper discovers through Midge, even talk about how smoking is bad for health (usually dismissed or ignored). Characters also see stirrings of change in the ad industry itself, with the Volkswagen Beetle's "Think Small" ad campaign mentioned and dismissed by many at Sterling Cooper, although Don Draper brilliantly spots the nostalgic value and market potential of renaming the Kodak 'wheel' slide projector as the Kodak Carousel.
Nostalgia.
It’s delicate, but potent…
Teddy told me that in Greek, nostalgia literally means the pain from an old wound.
It’s a twinge in your heart, far more powerful than memory alone.
This device… isn’t a spaceship, it’s a time machine.
It goes backwards, forwards.
It takes us to a place where we ache to go again.
It’s not called the Wheel.
It’s called the Carousel.
It lets us travel the way a child travels.
Around and around and back home again, to a place where we know we are loved.
"Mad Men" Season 1, Episode 13, "The Wheel"
As well as nostalgia for a previous era, alienation, social mobility and rootlessness underpin the thematic tone of the show. Often these references are completely contemporary, and rooted in American culture of the early 60s, but they have also struck a chord with audiences nearly 50 years later. Evidence of this is Don Draper's rendition of 'Mayakovsky' from Meditations in an Emergency by Frank O'Hara at the end of Episode 1, Season Two which, after broadcast, led the poet's work to enter the top 50 sales on Amazon for the first time. [20]
"The second season finale [...] posted significantly higher numbers than the series' first season finale, and was up 20% over the season two average. 1.75 million viewers watched Sunday night's season finale, according to fast national data from Nielsen Media Research. The cumulative audience for the three airings of the episode Sunday night (at 9pm, 11 p.m. and 1 a.m.) was 2.9 million viewers."[21]
# | Season | TV Season | Timeslot (EST) | Rating | Viewers (millions) |
---|---|---|---|---|---|
1 | "Season One" | July 19 - October 18, 2007 | Thursday 10:00pm | TBA | 0.90[22] |
2 | "Season Two" | July 27 - October 26, 2008 | Sunday 10:00pm | TBA | 1.52 |
Mad Men has received highly positive critical response since its premiere. Viewership for the premiere at 10 p.m. on July 19, 2007, was higher than any other AMC original series to date.[23] A New York Times reviewer called the series groundbreaking for "luxuriating in the not-so-distant past."[17]The San Francisco Chronicle called Mad Men "stylized, visually arresting […] an adult drama of introspection and the inconvenience of modernity in a man's world".[11] A Chicago Sun-Times reviewer described the series as an "unsentimental portrayal of complicated 'whole people' who act with the more decent 1960 manners America has lost, while also playing grab-ass and crassly defaming subordinates."[24] The reaction at Entertainment Weekly was similar, noting how in the period in which Mad Men takes place, "play is part of work, sexual banter isn't yet harassment, and America is free of self-doubt, guilt, and countercultural confusion."[25] The Los Angeles Times said that the show had found "a strange and lovely space between nostalgia and political correctness".[20] The show also received critical praise for its historical accuracy – mainly its depictions of gender and racial bias, sexual dynamics in the workplace, and the high prevalence of smoking and drinking.[7][20][26][27]The Washington Post agreed with most other reviews in regard to Mad Men's visual style, but disliked what was referred to as "lethargic" pacing of the storylines.[28]
The American Film Institute selected it as one of the 10 best television series of 2007,[29] and it was named the best television show of that year by the Television Critics Association[30] and several national publications, including the Chicago Tribune, The New York Times, the Pittsburgh Post-Gazette, TIME Magazine, and TV Guide.[31]
On June 20, 2007, a consumer activist group called Commercial Alert filed a complaint with the United States Distilled Spirits Council alleging that Mad Men sponsor Jack Daniel's whiskey was violating liquor advertising standards since the show features "depictions of overt sexual activity" as well as irresponsible intoxication.[32] Jack Daniel's was mentioned by name in the fifth episode.
Among people who worked in advertising during the 1960s, opinions on the realism of Mad Men differ to some extent. Jerry Della Femina, who worked as a copywriter in that era and later founded his own agency, said that the show "accurately reflects what went on. The smoking, the prejudice and the bigotry."[5] Robert Levinson, one of Weiner's advertising consultants, who worked at BBDO from 1960 to 1980, concurred with Femina: "What [Matthew Weiner] captured was so real. The drinking was commonplace, the smoking was constant, the relationships between the executives and the secretaries was exactly right."[5] However, Allen Rosenshine, a copywriter who went on to lead BBDO, called the show "a total fabrication," saying, "if anybody talked to women the way these goons do, they’d have been out on their ass."[33]
In 2009 and 2008, Mad Men won the Golden Globe Award for Best Television Series - Drama and in 2008, Jon Hamm won the Golden Globe Award for Best Performance by an Actor In A Television Series - Drama for his performance as Don Draper. Mad Men received a 2007 Peabody Award from the Henry W. Grady College of Journalism and Mass Communication at the University of Georgia.[34] Jon Hamm was nominated for Best Performance by a Male Actor in a Drama Series and the cast of Mad Men were nominated for the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series.[35] Additionally, Vincent Kartheiser was honored with a 2007 Young Hollywood award for his work as Pete Campbell.
The show also won the Writers Guild of America Award for Best New Series,[36] and the first-season episode "Shoot" won the Art Directors Guild Award for Excellence in Production Design for a Single Camera Television Series.[37] Mad Men also received a special achievement Satellite Award from the International Press Academy for Best Television Ensemble.[38]
Mad Men was the most-nominated drama series and the third most-nominated series overall at the 60th Primetime Emmy Awards in 2008, receiving 16 nominations total – behind the NBC comedy 30 Rock and the HBO miniseries John Adams, with 17 and 23 nominations, respectively.[39] Alongside the concurrently nominated FX drama Damages, it became one of the first basic cable series to ever be nominated for the award for Outstanding Drama Series,[40] an award that it subsequently won. Series creator Matthew Weiner also won the award for Outstanding Writing for a Drama Series for his script for the premiere episode, "Smoke Gets In Your Eyes". In the technical categories, Mad Men won Emmys for Outstanding Hair-Styling for a Single Camera Series (episode: "Shoot"), Outstanding Art Direction for a Single Camera Series (episode: "Smoke Gets In Your Eyes"), Outstanding Main Title Design, and Outstanding Cinematography for a One-Hour Series (episode: "Smoke Gets In Your Eyes").
In 2009, the show also won Best International Award at the British Academy Television Awards 2009.
In promotion for the series, AMC aired multiple commercials and a behind the scenes documentary on the making of Mad Men before its premiere. The commercials, as well as the documentary, featured the song "You Know I'm No Good" by Amy Winehouse.[10] The documentary, in addition to trailers and sneak peeks of upcoming episodes, were released on the official AMC website. Mad Men was also made available at the iTunes Store on July 20, 2007, along with the "making of" documentary.[41]
For the second season, AMC undertook the largest marketing campaign it had ever launched, intending to reflect the "cinematic quality" of the series.[42] The Grand Central Station subway shuttle to Times Square was decorated with life-size posters of Jon Hamm as Don Draper, and quotes from the first season.[42] Inside Grand Central, flash mobs dressed in period clothing would hand out "Sterling Cooper" business cards to promote the July 27 season premiere.[42] Window displays were arranged at 14 Bloomingdale's stores for exhibition throughout July, and a 45' by 100' wallscape was posted at the corner of Hollywood and Highland in downtown Hollywood.[42] Television commercials on various cable and local networks, full-page print ads, and a 30-second trailer in Landmark Theaters throughout July were also run in promotion of the series.[42]
Inspired by the iconic Zippo brand, the DVD box set of the first season of Mad Men was designed like a flip-open Zippo lighter. Zippo subsequently developed two designs of lighters with "Mad Men" logos to be sold at the company headquarters and online.[43] The DVD box set, as well as a high definition Blu-ray disc set, was released July 1, 2008; it features a total of 23 audio commentaries on the season's 13 episodes from various members of the cast and crew.[44]
Mad Men integrates product placement into its narratives. For instance, in a second season episode, the beer manufacturer Heineken is seen as a client seeking to bring their beer to the attention of American consumers. This placement was paid for by Heineken as an additional part of their advertising on the show. Cadillac has a similar deal with Mad Men. Other examples remain less obvious, like ads worked on by the firm, or companies sought as clients such as Utz potato chips, Maidenform, American Airlines, Clearasil and others.[45]
The closing episode of season two was broadcast (for its premiere) with only one, brief, commercial interruption - a short ad for Heineken beer.
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