XHOK-FM is a radio station on 90.9 FM in Monterrey, Nuevo León. It is owned by Grupo ACIR.
| Frequency | 90.9 MHz |
|---|---|
| Branding | Amor |
| Programming | |
| Format | Romantic |
| Ownership | |
| Owner |
|
| History | |
First air date | June 19, 1948 (concession) May 2018 (FM) |
Former call signs | XEOK-AM |
Former frequencies | 950 kHz (1948–1950) 920 kHz (1950–1990) 900 kHz (1990–2019) |
Call sign meaning | O-K sounds like (Carlos Roa Montes de) OCA |
| Technical information | |
| Class | A |
| ERP | 2 kW |
| HAAT | -11.2 m |
Transmitter coordinates | 25°41′18.0″N 100°14′59.1″W / 25.688333°N 100.249750°W |
| Links | |
| Webcast | XHOK-FM |
| Website | amorfm |
XHOK-FM is authorized to broadcast in HD Radio[1], but the station doesn't use this feature.
History
XEOK-AM received its concession on June 19, 1948. It broadcast initially on 950 kHz (soon moving to 920) and was owned by Carlos Roa Montes de Oca, who also built a studio-transmitter link for XEOK in the FM band in the late 1950s. XEOK was sold to Radiodifusión Regiomontana, S.A. in 1963, which boosted its power to 1 kW by the 1980s. In the 1990s, XEOK moved from 920 to 900 kHz which allowed a further power increase to 10,000 watts. ACIR concessionaires have owned XEOK since 2000.
For most of the late 2000s and 2010s, XEOK was a news/talk outlet known as "La OK". With ACIR only owning one station in Monterrey, XEOK was selected for second-wave AM-FM migration and signed on XHOK-FM 90.9 in May 2018. In June, the station took on the Radio Disney format, much like its Guadalajara sister station, XHEMIA-FM.
ACIR and Radio Disney parted ways at the end of 2019. Most of the Radio Disney stations were to change to a similar pop format from ACIR known as Match FM, but ACIR opted to flip XHOK to romantic and place XHOK in its Amor network in December.