WYRB (106.3 FM), known locally as Power 106 is a rhythmic contemporary radio station serving Rockford, Illinois, licensed to nearby Genoa. It is owned by Crawford Broadcasting. WYRB broadcasts in HD.[2]
 | |
| |
|---|---|
| Broadcast area | Rockford–DeKalb |
| Frequency | 106.3 MHz (HD Radio) |
| Branding | Power 106.3 FM |
| Programming | |
| Format | Rhythmic contemporary |
| Subchannels | HD2: Urban adult contemporary (WSRB simulcast) HD3: Urban contemporary gospel (WYCA simulcast) |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| History | |
First air date | 2001 |
Former call signs |
|
Call sign meaning | "Your R&B" (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 21202 |
| Class | A |
| ERP | 3,800 watts |
| HAAT | 126 meters (413 ft) |
| Links | |
Public license information | |
| Webcast | live |
| Website | Listen live |
History
Up until June 2010, WYRB was a simulcast of Chicago's WSRB and offered an urban adult contemporary format. However, realizing that there was a hole for a rhythmic format in Rockford and at the same time tapping into an audience looking for another alternative to Top 40/CHR WZOK, Crawford decided to split up the simulcast and refocus WYRB on the Rockford area as a rhythmic top 40. According to sales manager DiAnna Cantele Mazzola, "They identified that R&B wasn’t taking off and felt there was a niche to be filled for the urban market," and added "Now it’s today’s hits and hip-hop, and club music that really doesn’t get played a lot."[3]
References
External links
- www.mypower106.com
- Facility details for Facility ID 21202 (WYRB) in the FCC Licensing and Management System
- WYRB in Nielsen Audio's FM station database
42°04′26″N 88°49′23″W / 42.074°N 88.823°W