Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999.[1][2] The campaign launched with a one-page website (www.supergreg.com)[3] and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.
Super Greg was portrayed by Sacha Baron Cohen.[4] Super Greg might have contained inspirational elements in creating his next persona, Ali G.
Super Greg was a site in a set of 3 sites, they were:
They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.