Stripchat

Stripchat and other cam sites saw significant growth in 2020 due to the COVID-19 pandemic. During the lockdowns in March 2020, visits to the site surged by 25% in countries such as the United States and the United Kingdom.^[10] Even after restrictions were lifted in most countries, traffic continued to rise, hitting a peak of nearly 120 million in August 2020, up from about 60 million in January 2020, a reverse of traditional traffic patterns.

By November 2020, monthly visits to the site were more than double what they had been a year earlier. In the same period, the number of models appearing on the site increased by 300,000.^[11] In an interview with BBC News, a Stripchat representative said that many traditional adult performers had moved to camming due to the lack of production on traditional porn sets, as had other types of sex workers and amateurs. Stripchat attempted to offset increased competition from new performers coming onto the site by providing free tokens for new users. ^[12][13]

Many of the new website users are the result of changing work patterns. According to data released by the company in June 2020, 75% of site visitors came between the hours of 10 AM and 6 PM.^[14]

In June 2020, following the extended shutdown of many businesses due to the COVID-19 pandemic, Stripchat offered small businesses free advertising on the platform.^[15] The company asked small businesses to send in branded clothing to distribute to its most popular models. Multiple businesses applied and were accepted, including an art supply company, an erectile dysfunction device, a photography studio, and a makeup artist. Models wore the clothes during their regular shows.^[16][17]

In addition to its adult content, Stripchat manages the Sexuality Resource Center, featuring videos of therapists answering questions about sex and relationship issues.^[18] The site began hosting live stream sessions with licensed therapists from the Sexual Health Alliance in July 2019, after a study of users showed that many felt anxiety about their cam viewing.^[19][20][21]

Stripchat has repeatedly sought business relationships with pro athletes and sports organizations. In 2020, Stripchat offered the New Orleans Saints $15M in hopes of gaining naming rights for the Superdome.^[22][23] In March 2021, the company made a £20 million bid to replace the Italian tire company Pirelli as the lead sponsor of the Inter Milan football organization, after Pirelli failed to renew a nearly three-decade-old deal.^[24][25]

In May 2021, UFC fighter Nick Diaz announced that he had partnered with the company to conduct self-defense webinars.^[26]

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