Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Culver Max Entertainment.[1][2] The channel was launched on 23 April 1999, the channel was formerly known as SAB TV.
 | |
| Country | India |
|---|---|
| Broadcast area | Worldwide |
| Headquarters | Mumbai, Maharashtra |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | Sony |
| Parent | Culver Max Entertainment |
| Sister channels | See List of channels owned by Culver Max |
| History | |
| Launched | 23 April 1999 |
| Former names | SAB TV (1999–2011) |
| Links | |
| Website | Sony SAB |
| Availability - Available on all major Indian DTH & Cables. | |
| Terrestrial | |
| DVB-T2 (India) | Check local frequencies |
| Streaming media | |
| SonyLIV | Watch Sony SAB TV Live (India) |
| Sling TV | Internet Protocol television |
History
Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel.[6] In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]
The high-definition feed of the channel was launched on 5 September 2016.[8]
Yes Boss is one of the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show.[9]
Programming
Sony SAB's current programming includes Taarak Mehta Ka Ooltah Chashmah, Wagle Ki Duniya – Nayi Peedhi Naye Kissey, Pushpa Impossible, Dhruv Tara – Samay Sadi Se Pare, Vanshaj and Badall Pe Paon Hai.