Sergio Rossi is an Italian fashion brand that focuses on footwear.[1][2]
 | |
 Sergio Rossi Pop-up store, Milan | |
| Industry | Luxury goods |
|---|---|
| Founded | 1951 San Mauro Pascoli, Italy |
| Founder | Sergio Rossi |
| Headquarters | |
Area served | Worldwide |
Key people | Paul Kotrba, CEO |
| Parent | Lanvin Group |
| Website | www |
History
Founded in 1951 in San Mauro Pascoli, the brand takes its name from founder Sergio Rossi, who inherited the tools and traditions of shoemaking from his father. Rossi was initially making sandals that he would sell on the beaches of Rimini and in boutiques in Bologna. In 1968, the first official collection of Sergio Rossi brand shoes were produced. According to Vogue, during the 1960s the company "rapidly became synonymous with Italian quality and classic feminine designs."[3]
Business Development
Sergio Rossi shoes are recognizable for their particular use of geometric patterns and color. The brand gained popularity in the 1970s due to collaborations with well-known designers, including Dolce & Gabbana, Versace, and Azzedine Alaïa. In 1980, the expansion process started with the opening of the first single-brand boutiques in Ancona and then later in Turin, Florence, Rome, Brussels, New York, Los Angeles, and London. In 1999, the PPR Luxury Division, known as Gucci Group, acquired 70% of shares of Sergio Rossi for a value of approximately 96 million dollars. Six years later, the Kering group bought the remaining 30%, obtaining full control of the Sergio Rossi brand. In 2015, the company was sold to Investindustrial holdings. In June 2021, Fosun Fashion Group (FFG) announced that it had signed an agreement to acquire 100% of Sergio Rossi S.p.A.
San Mauro Production Plant
The San Mauro production plant was built in 2003. It measures a total of 55,600 square meters (598,000 sq ft), with 12,000 square meters (130,000 sq ft) accounting for production and warehouse space and 4,000-square-meter (43,000 sq ft) of space for offices, pattern, and prototype departments. San Mauro's industrial platform develops, industrializes and produces all types of women and men's luxury footwear, from flat styles to high heels. The San Mauro plant produces shoes for Sergio Rossi, Amina Muaddi, and other brands.
Sustainability
Sergio Rossi sets sustainability goals that are established in accordance with the United Nations Global Compact (UNGC) Initiative.[4] In 2020, 100% of all electricity used for the brand's factory, offices, and shops was produced from renewable sources.
Testimonials
Sergio Rossi shoes have always been very popular on the red carpet and many celebrities have worn them, including Eva Longoria, Sharon Stone, Diane Kruger, Ludivine Sagnier, Anne Hathaway, Karolína Kurková, Amanda Seyfried, Rosie Huntington-Whiteley, Naomi Campbell, Sarah Jessica Parker, Vanessa Hudgens, Halle Barry, Eva Herzigová, Cate Blanchett, Naomi Watts, Nicole Kidman, Lupita Nyong'o, Emmy Rossum, Priyanka Chopra, Lady Gaga, Rihanna, Nazha, Lizzo, Rita Ora and Janice Man.
Sergio Rossi's shoes have been featured in the following works:
- Anita Ekberg wears a pair in Federico Fellini's La Dolce Vita, 1959
- Beyoncé wears a pair of gladiator boots in her 2011 music video "Run the World (Girls)"
- Silvana Mangano wears a pair in the film Gruppo di famiglia in un interno by Luchino Visconti, 1974
- Pedro Almodóvar's High Heels movie poster shows a pair of Sergio Rossi shoes
- The Cachet model is worn by Madonna in her video clip "Give Me All Your Luvin'"
- Blair Waldorf wears a pair in the Gossip Girl TV series
