Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain.
 | |
 Headquarters in Rhodes, New South Wales | |
| rebel | |
| Industry | Retail |
| Founded | 1985 |
| Headquarters | , Australia |
Area served | Australia and New Zealand |
Key people | Gary Williams (Managing Director) |
| Products | Sporting goods, leisure goods, sport apparel & footwear |
| Parent | Super Retail Group |
| Website | www.rebelsport.com.au |
History
Rebel Sport was established in 1985 with its first store in Bankstown.[1] After being listed on the Australian Securities Exchange in 1993,[2] it was purchased by Harvey Norman in July 2001.[3]
Archer Capital acquired Amart Sports in 2004.[4] Amart was a big format sports store headquartered in Queensland. Archer Capital also merged its acquisitions of South Australian-based Rowe & Jarman, smaller format stores doing business in Western Australia, South Australia, Northern Territory, Victoria and Tasmania to complement Amart Sports. Rowe & Jarman became known as Amart Sports.[4][5][6] In 2007, Archer Capital acquired Rebel Sports and consolidated its sports retail businesses into it.[4]
In 2011, Amart Sports was acquired by Super Retail Group.[4] In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[7][8][9][10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.
Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, PUMA and Under Armour. As a group, Rebel Sport (aka rebel[11]) has more than 150 stores across Australia, and employ[12] over 4,500 employees.[13] In 2012, Rebel Sport dropped the word "sport" from its name and adopted a new logo and black and yellow branding.[14]
Ell & Voo is an Activewear brand owned by Rebel.[15]
Sponsorships
On 25 November 2015, rebel signed on as Women's Big Bash League's naming rights sponsor and also become the official online retail store of Cricket Australia.[16] rebel sponsored the Rebel Sport Masters, a Tier 2 golf tournament on the Australasian PGA Tour held in January 2018 at Wainui Golf Club, Wainui, New Zealand.