Despite the efforts of her parents to shelter their children from public view,[20] photographs and public appearances of Charlotte continue to cause media frenzies.[21] Shopping statistics and polls among parents show that Charlotte is a major children's style icon.[21][22][23] Brand Finance previously estimated that she will be worth more than £3 billion to the British economy throughout her lifetime.[21] In August 2023, Reader's Digest valued her at $4.6 billion or £3.6 billion.[24]
Title and styles
Charlotte is a British princess with the official style and title "Her Royal Highness Princess Charlotte of Wales".[25] Before her father was created Prince of Wales on 9 September 2022, Charlotte was styled "Her Royal Highness Princess Charlotte of Cambridge".[26]
The generations indicate descent from George I, who formalised the use of the titles prince and princess for members of the British royal family. Where a princess may have been or is descended from George I more than once, her most senior descent, by which she bore or bears her title, is used.