Popular Photography, formerly known as Popular Photography & Imaging, also called Pop Photo, is a monthly American consumer website and former magazine that at one time had the largest circulation of any imaging magazine, with an editorial staff twice the size of its nearest competitor.[citation needed] The magazine ceased print publication in early 2017 but began publishing as a web-only magazine in June 2018. It officially relaunched in December 2021.[3]
 | |
 First issue, May 1937 | |
| General Manager | Adam Morath |
|---|---|
| Frequency | Fully digital |
| Total circulation (December 2012) | 359,818[1] |
| Founded | 1937 |
| Company | Recurrent Ventures[2] |
| Country | United States |
| Based in | New York City |
| Language | English |
| Website | www |
| ISSN | 1542-0337 |
One of its most well-known editors was American photographer and writer Norman Rothschild, whom Edward Steichen once called "the man who makes rainbows."[4]
History
The first issue of Popular Photography was published in 1937. It was based in New York City[5] and owned by a number of companies during its lifetime, including Ziff Davis.[5]
In 1989, Diamandis Communications purchased Modern Photography, a smaller rival of Popular Photography, and merged the magazines adding a circulation of between 500,000 and 689,000 at the time.[6][7][8][9][10]: Vol. 2 – p. 1059
Diamandis was purchased by Hachette Filipacchi Media U.S. in 1988 which subsequently sold the magazine to Bonnier Corporation in 2009.[11] The magazine's last publisher was Steven B. Grune and its last editor-in-chief was Miriam Leuchter.[12]
In early March 2017, the magazine folded, owing to declining advertising revenues from the consumer-camera industry.[13] The March/April 2017 issue was its last. In May 2017, Bonnier was offering to fulfill PopPhoto subscriptions by sending other magazines.[14]
PopPhoto soft-relaunched as an online-only publication in June 2018, and officially relaunched in December 2021.[15]