Pinkfong

Pinkfong (Korean: 핑크퐁) is a South Korean children's educational brand of The Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Korean educational entertainment company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of "Baby Shark". The dance video associated with that song eventually became a viral YouTube video with over 13 billion views as of November 2023. Their channel consists of songs, stories, and dances that are represented by a pink fox named Pinkfong.

Pinkfong
Company typeChildren's entertainment brand
IndustryMedia
FoundedJune 2010; 14 years ago (2010-06)
HeadquartersSeocho-dong, Seoul, South Korea
Key people
Kim Min-seok (CEO)
Lee Ryan Seung-kyu (CFO)
ParentThe Pinkfong Company
Websitewww.pinkfong.com

The company has more than 4,000 kids' songs, stories, video games and merchandise.[1][2][3] Their website asserts that their application downloads are around 400 million.[4]

History

Formation

Pinkfong began as The Pinkfong Company at their Seoul headquarters, in June 2010. It also has offices in Los Angeles, U.S. and Shanghai, China. Its focus is children aged 1–5. By 2015, the company had released 520 mobile games, with core games like "Pinkfong Nursery Rhymes", and a program with central items including "Pinkfong English".[5]

Pinkfong Baby Shark

Pinkfong Baby Shark - Kids Songs & Stories (previously titled as Pinkfong! Kids' Songs & Stories) is a YouTube channel for kids filled with preschool songs, nursery rhymes and stories. The songs and stories generally are of one to two minutes. They can also be in compilation videos. In addition to animation, some of them might include Clay Animation and child actors.[6] The short length was made to accommodate cell phone views on both YouTube and The Pinkfong Company's education mobile apps.[2]

Pinkfong Wonderstar

Pinkfong Wonderstar is a TV show series with two main animal characters named Pinkfong and Hogi. The two animal characters are an fox and a hedgehog who live in a town named Wonderville. These two characters interact with various people in Wonderville. Its first episode, named Welcome to Wonderville (previously titled as Pinkfong and Hogi), has been released on June 27, 2019, for KBS2. It also released on December 3, 2020, for YouTube Originals.[7][better source needed]

Discography

Charted compilation albums

TitleAlbum detailsPeak chart positions
US
[8]
UK
[9]
Pinkfong Presents: The Best of Baby Shark
  • Released: November 30, 2018[10]
  • Label: Smart Study
  • Format: LP, digital download, streaming
10029

Charted songs

TitleYearPeak chart positionsCertificationsAlbum
US
[11]
CAN
[12]
IRE
[13]
SCO
[14]
UK
[9]
WW
[15]
"Baby Shark"201532392212638Pinkfong Presents: The Best of Baby Shark

References