Online advertising in China

Online advertising in China reached 20.61 billion Chinese yuan in 2009, up 21.2% from 2008.^[1]

Internet users

According to Internet World Stats, China's online shopping population reached 8% of the total Chinese population in 2009, and the number of internet users in China reached 485 million in June 2011.^[2] They spend 1 billion hours online each day and the number will double to 2 billion by 2015. China's online shopping population is estimated to increase to 19% of the total population by 2012.^[3]

Search engine advertising

The key players in China's search engine advertising are Tencent, Soso, Baidu, Sogou, Google, Bing and Yahoo! China.^[4] Tencent became the top choice for search engine advertising in China. Tencent's advertising platform is in Chinese.

References

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