Oiselle, French for bird,[1] is a women's running apparel company started by Sally Bergesen in 2007.[2] They also sponsor a professional team, Littlewing Athletics, coached by Lauren Fleshman.[3]They were the first brand to sponsor a pregnant athlete in 2013 and their other runners have included Kara Goucher and Allyson Felix.[4][5]
Oiselle was the first women-only brand to sponsor college athletes when they provided the uniforms for Yale's track and cross country teams.[6][7]