Mike Boich was an employee at Apple Computer who was in charge of demonstrating the first Macintosh to software developers and potential customers.[1][2] He is notable as a technology evangelist who persuaded developers to write computer software.[3][4][5] He was instrumental in hiring Apple entrepreneur Guy Kawasaki.[6][7] His name is listed — as credited — inside the original Macintosh 128k.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/d/dd/MikeBoich.jpeg/220px-MikeBoich.jpeg)