MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes)[1] is an annual trade show for the television industry held in Cannes, France, traditionally in the month of October and running for 4 days. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions.[2]
| MIPCOM Marché International des Programmes de Communication | |
|---|---|
 | |
| Status | Active |
| Genre | Trade show |
| Frequency | Annually |
| Location(s) | Palais des Festivals, Cannes |
| Country | France |
| Years active | 1985–present |
| Participants | 13,700 (2015) |
| Activity | Buy, sell and view television formats |
| Organised by | RX Global |
| Website | www |
The event is primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programmes and formats for international distribution, as well as celebrities to promote programming.[3]
The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments.[4] Additionally, MIPCOM has been used to globally premiere highly anticipated new programs.[5]
Prior to MIPCOM, a spin-off event known as MIPJunior is held, which is devoted exclusively to the children's television industry.[6]
MIPCOM also has a sister event, MIPTV Media Market, which is a similar format also in Cannes by the same organizers, in the opposite half of the year (usually April). MIPCOM is slightly better attended than MIPTV.[2]
In 2020 the event moved online due to travel restrictions related to the COVID-19 pandemic.[7]
See also
- MIPTV, sister event