Life! Camera Action...

Life! Camera Action... is a family-drama film directed, written, edited, produced by Rohit Gupta, in his feature-length directorial debut.[1][2] Starring Dipti Mehta, Shaheed Woods,[3] Noor Naghmi,[4] Swati Kapila,[5] John Crann,[6] this ninety minutes quasi-autobiographical film follows a girl in pursuit of her dreams of becoming a filmmaker against all odds. The film received several awards and nominations.[7][8][9][10][11] Its theatrical release was limited to film festivals. The film received direct-to-DVD release and subsequently on other video on demand (VOD) platforms.[12][13]

Life! Camera Action...
Movie poster
Directed byRohit Gupta
Written byRohit Gupta
Amanda Sodhi
Produced byRohit Gupta
Starring
CinematographyRavi Kumar R
Edited byRohit Gupta
Music byManoj Singh
Production
company
Dot & Feather Entertainment
Distributed byViva Entertainment, USA
Flipkart (DVD), India
Distrify (online worldwide)
Release date
  • 20 July 2012 (2012-07-20)
United States
Running time
90 minutes
CountryUnited States
LanguagesHindi
Punjabi
English

Life! Camera Action... is of note for its extremely low filming budget ($4000), production value, philosophical inference, and its message widely praised.[14][15] It made its way to the Limca Book of Records, India's equivalent of the Guinness World Records for being the first full-length motion picture "shot by just a two-member crew".[16][17]

Cast

  • Dipti Mehta as Reina
  • Shaheed Woods as Mike
  • John Crann as Professor Ed
  • Swati Kapila as Simi
  • Suneet Kochar as Actress[18]
  • Chelsi Stahr as producer Teri[19]
  • Subodh Batra as Reina's father
  • Noor Naghmi[20]
  • Prabha Batra as Reina's mother
  • Nina Mehta as Actress[21]
  • Bhavesh Patel as Patel DVD store owner

Production

Development

Life! Camera Action... started as Rohit Gupta's ten-minute short film assignment at the New York Film Academy. Shortly after he dropped out of the academy to make it into a full-length feature film.[22] Amanda Sodhi, the co-writer of the film, in response to an advertisement had originally submitted a fifteen-page short film script titled "The Last Shot" loosely based on her own life.>[23]

Filming

The film was shot in guerilla style on Panasonic AG-DVX100 in ten days and roughly edited on Gupta's Mac Book Pro.[24] It was filmed on an initial budget of around $4000 with money raised from his savings that was cleaned up with post-production work costing several thousand dollars before its marketing and release. In an interview Dipti Mehta has said that in an informal meeting before the audition, Gupta thought she was not right for the part, although she was invited at the audition where he failed to recognize her at the first sight. Mehta did get the part and it became her debut film as a lead.[25]

Filming locations

Various locations in New York City, New York Film Academy, Jersey City and Newport Waterfront.

Music

The background score and songs were composed by Manoj Singh.[26] The music was produced in Mumbai, India. The following songs are featured in the film and used as a part of the background score.

Soundtrack

The score for Life! Camera Action... features two original songs.

No.TitleWriter(s)Artist(s)Length
1."Hain Yeh Kaisa Safar (What kind of Journey is this)[27]" (Theme Song)Amanda SodhiMS3:03
2."Chalte Jaana Hain (Have to keep Walking)[28]"Rohit GuptaKK4:51

Release

Actress Dipti Mehta at the World Premiere in New York

Life! Camera Action... opened in numerous international film festivals beginning with its world premiere at the New York Indian Film Festival.[29] Thereafter the film went on to receive numerous accolades around the world before it received a limited DVD distribution deal on 29 October 2012 by New Jersey-based ViVa Entertainment for the Asian Indian market spanning the North American continent.[30] It was initially released via Facebook on 20 July 2012 by Boston-based idistribute Inc., a new media distribution company.[31] On 29 November 2012, the film received another retail DVD distribution platform via Florida-based Dynasty Records through Trans World Entertainment Corporation's national mall-based stores under the brand name FYE (For Your Entertainment), Suncoast and Wherehouse.com.[32] Flipkart, India's largest e-commerce consumer company released the film on 17 February 2013.[33] On International Women's Day, 8 March 2013 the film was released worldwide through Distrify, a UK-based VOD movie distribution company for online streaming and movie download in any global currency.[34][35] The film was released to other VOD service such as the Amazon Video, BoxTV.[36]

Reception

Wins Best Feature Film at the Official World Peace Film Festival in Jakarta, Indonesia

it's not just good filmmaking, it's real intelligent filmmaking.

The Times of India[37]

Life! Camera Action... received critical acclaim. It was invited at various international film festivals including the New York Indian Film Festival; Williamsburg International Film Festival (WILLiFest) in New York;[38] Mississippi International Film Festival, USA;[39] Cabo Verde International Film Festival (CVIFF), Africa;[40] International Film Festival Antigua & Barbuda;[41] Official World Peace Film Festival, Indonesia;[42] Golden Door Film Festival in USA;[43] Ionian International Film Festival in Greece;[44] Indian International Film Festival of Tampa Bay; Carmarthen Bay International Film Festival in United Kingdom;[45] Treasure Coast International Film Festival, USA;[46] The Social Uprising Resistance and Grass Root Encouragement International Film Festival, in the United States;[47]NFDC Film Bazaar in Goa; Beloit International Film Festival;[48][49] Filums (LUMS International Film Festival), Pakistan;[50] Boston's Museum of Fine Arts (MFA) South Asian Film Series, USA;[51] Heart of England International Film Festival; Dhaka International Film Festival (Cinema of the World section), Bangladesh;[52] Legacy Media Institute International Film Festival, Virginia;[53] Delhi International Film Festival, India;[54] International Youth Film Festival in the UK; Silent River Film Festival, USA;[55] and others.

Awards and nominations

The film received various accolades including some of the highest honors at its festival run, with the nominations categories mainly ranging from recognition of the film itself (Best Film) to its direction, Film editing, music, screenwriting to the cast's acting performance, mainly Dipti Mehta (Best Actress), Swati Kapila (Best Supporting Actress),[56] Noor Naghmi (Best Supporting Actor)[57] and Shaheed Woods (Best Actor).

Actor Noor Naghmi wins Best Supporting Actor in Washington D.C.
Actor Shaheed Woods and Actress Dipti Mehta at the New Jersey Premiere
Awards and nominations for Life! Camera Action...
Festival/AwardLocationCategoryRecipients and nomineesOutcome
Accolade Film Awards[58]  USAAward of Excellence – Best Feature FilmLife! Camera Action...Won
Award of Merit for DirectionRohit GuptaWon
Award of Merit for CinematographyRavi Kumar R.Won
Award of Merit for Dramatic ImpactLife! Camera Action...Won
Action On Film International Film Festival[59]  USABest CompositionManoj SinghNominated
Best Art DirectionRavi Kumar R.Nominated
California Film Awards[60]  USAOrson Welles Award for Best Narrative FilmLife! Camera Action...Won
Canada International Film Festival[61]  CanadaRoyal Reel Award for Best Feature FilmLife! Camera Action...Won
Carmarthen Bay Film Festival[62]UKBest Feature FilmLife! Camera Action...Nominated
Golden Door Film Festival[63]  USABest Feature FilmLife! Camera Action...Nominated
Best DirectorRohit GuptaNominated
Best Male LeadShaheed WoodsNominated
Best Female LeadDipti MehtaNominated
28th Goldie Film Awards[64]  USABest feature filmLife! Camera Action...Won
Best DirectorRohit GuptaWon
Best ActressDipti MehtaWon
Best Supporting ActorShaheed WoodsWon
Best CinematographyRavi Kumar R.Won
Best Song Chalte Jaana HainKK (Singer), Manoj SinghWon
Best ScreenplayRohit Gupta, Amanda SodhiWon
Best EditingRohit GuptaWon
Indie Fest[65]  USAAward of Merit – Feature filmLife! Camera Action...Won
International World Peace Film Festival[66]  IndonesiaBest Newcomer filmLife! Camera Action...Won
International Filmmaker Festival of World Cinema[67]  UKBest Film of the FestivalLife! Camera Action...Nominated
Best DirectorRohit GuptaNominated
Best Supporting ActressSwati KapilaNominated
Los Angeles Movie Awards[68]  USAAward of Excellence for Best Experimental FilmLife! Camera Action...Won
Nevada International Film Festival[69]  USAPlatinum Reel Award for Best Narrative Feature FilmLife! Camera Action...Won
Oregon Film Awards[70]  USAGrand Jury Choice Award for Best FilmLife! Camera Action...Won
Prestige Film Awards[71]  USAGold Award – Originality & CreativityLife! Camera Action...Won
Gold Award – Leading ActressDipti MehtaWon
Silver Award – Dramatic ImpactLife! Camera Action...Won
Silent River Film Festival[72]  USARiver Pursuit Award for Best FilmLife! Camera Action...Won
Best ActressDipti MehtaNominated
River Amulet Award for Best DirectorRohit GuptaWon
Sunset International Film Festival[73][74]  USABest Female ActorDipti MehtaWon
The World Independent Film Festival (TWIFF)[75]  USABest Inspirational Family DramaLife! Camera Action...Won
Toronto Independent Film & Video Awards[76]  CanadaBest Experimental FilmLife! Camera Action...Nominated
World Music & Independent Film Festival[77]  USABest DramaLife! Camera Action...Nominated
Best DirectorRohit GuptaNominated
Best ActressDipti MehtaNominated
Best Original MusicManoj SinghWon
Best ScreenplayRohit Gupta, Amanda SodhiNominated
Best Actor in Supporting RoleNoor NaghmiWon
Best Actress in Supporting RoleSwati KapilaNominated
Yosemite International Film Awards[78]  USAGrand Jury Choice Award for Best FilmLife! Camera Action...Won

Selected Official selections and screenings

Festival/EventLocationCountry
New York Indian Film FestivalNew York, New York  USA
Williamsburg International Film FestivalBrooklyn, New York  USA
Toronto International Film AwardsToronto  Canada
Golden Door International Film FestivalJersey City  USA
India International Film Festival of Tampa BayFlorida  USA
Carmarthen Bay International Film FestivalWales  UK
Ioninan International Film FestivalLefkas  Greece
Treasure Coast International Film FestivalFlorida  USA
World Peace International Film FestivalJakarta  Indonesia
Social Uprising Resistance and Grass Root Encouragement IFFAustin, Texas  USA
NFDC Film BazaarGoa  India
Boston's Museum of Fine Arts (MFA)Boston  USA
Heart of England International Film FestivalCoventry  UK
Dhaka International Film FestivalDhaka  Bangladesh
Legacy Media Institute International Film FestivalVirginia  USA
Delhi International Film FestivalDelhi  India
International Youth Film FestivalLondon  UK
Silent River Film FestivalCalifornia  USA
Action on Film International Film FestivalCalifornia  USA
International Film Festival Antigua & BarbudaAntigua & Barbuda  West Indies
Nevada International Film FestivalLas Vegas  USA
Love Unlimited Film Festival and Art ExhibitionTexas  USA
Filums (LUMS International Film Festival)Lahore  Pakistan
Love Unlimited Film Festival and Art ExhibitionCalifornia  USA
Sunset International Film FestivalLos Angeles  USA
The World Independent Film FestivalSan Jose  USA
Cabo Verde International Film FestivalSal Island  Cape Verde
World Music & Independent Film FestivalD.C.  USA
International Filmmaker Festival of World CinemaLondon  UK
Barossa International Film FestivalTanunda  Australia
Bayou City Inspirational Film FestivalTexas  USA
International Film Festival for Peace, Inspiration and EqualityJakarta  Indonesia
Yosemite International Film FestivalYosemite  USA
Indie FestSan Diego  USA

Limca Book of records

RecordHonoring body
Film Life! Camera Action... was shot by just a two-member crew consisting of director/producer Rohit Gupta & Ravi Kumar R.[79]Limca Book of Records

See also

References