Leyla Piedayesh (born 1970) is an Iranian-born German fashion designer and founder of the Lala Berlin fashion label. She was born in Teheran.[1]
Leyla Piedayesh | |
|---|---|
| Born | 1970 (age 53–54) Tehran, Iran |
| Occupation | Fashion designer |
| Known for | Lala Berlin label |
| Website | lalaberlin |
Early life
Piedayesh founded Lala Berlin in 2004, originally as a knitwear brand. The line expanded to include a full range of fashion for women, including accessories and knit jackets.[2] The first boutique shop was opened in 2006. In 2007, the label was nominated for the New Generation Award at Merceds-Benz Fashion Week.[3][4] Piedayesh's designs are now available globally in more than 60 stores.[5] Her lala Berlin company is 100% female.[3] Piedayesh has shown Lala Berlin several times during Copenhagen Fashion Week.[6]
Before becoming a full-time designer, Piedayesh was an editor of the Designerama television segment for MTV Berlin.[5]
In 2015, she was a judge of the Designer Nest Awards during Copenhagen fashion week.[7]
In 2017, as part of International Women's Day, Barbie honored 17 contemporary and historical female role models. Piedayesh became the first German to have a Barbie created in her image.[8]