Latina Televisión, better known as Latina, is a Peruvian commercial over-the-air television network.[1][2]
 | |
| Type | Free-to-air |
|---|---|
| Country | Peru |
| Ownership | |
| Owner | Grupo Enfoca |
| Key people | Cayetana Aljovín, President |
| History | |
| Founded | 1982 |
| Launched | 23 January 1983 |
| Founder | Eduardo Cavero |
| Former names | Frecuencia 2 (1983-1993) Frecuencia Latina (1993-2014) |
| Links | |
| Website | www |
| Availability | |
| Terrestrial | |
| Analog VHF | Channel 2 (Lima, listings may vary) |
| Digital VHF | Channel 2.1 (Lima, listings may vary) |
It is the third commercial channel to sign on. In 2005, it was the fourth most-viewed channel according to CPI,[3] whereas in 2008 it achieved third place according to Kantar Ibope Media.[4] The station's headquarters are located at San Felipe Avenue, in the district of Jesús María, Lima. Its owner is Grupo Enfoca.
History
In 1982, Compañía Latinoamericana de Radiodifusión S.A., made up of Bernardo Batievsky (advertiser and filmmaker), brothers Samuel and Mendel Winter (owners of chocolate company Procacao S.A) and Baruch Ivcher (owner of mattress company Paraíso del Perú S.A), reacquired the license that was revoked to Tele 2. After conducting test broadcasts for four hours a day[5] on January 23, 1983, the channel is launched again under the name Frecuencia 2 in a small house in the district of Miraflores in Lima. The inaugural ceremony was beaded by the then-president of Peru Fernando Belaúnde Terry.
A terrorist attack conducted by members of the Maoist group Shining Path damaged the station's building in 1992.
The network was known as Frecuencia Latina (English: Latin Frequency) until November 2014.[6]
In 2018, Latina announced that it had secured the 2022 FIFA World Cup broadcasting rights for Peru, intending to show all matches on the free-to-air network.[7] In 2022, Latina faced criticism for not broadcasting some of the 64 matches of the tournament.[8]