Kevin Allen, (born September 17, 1954, United States) is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.
![](http://upload.wikimedia.org/wikipedia/commons/thumb/6/62/Kevin_Allen_Speaker_Photograph.jpg/220px-Kevin_Allen_Speaker_Photograph.jpg)
Early career
In his career in business development Kevin Allen was recognized as “one of the advertising industry’s most accomplished growth professionals” in American Express OPEN Forum.[1] and held positions with McCann WorldGroup, The Interpublic Group, Lowe Worldwide.[2][3]
- McCann WorldGroup - Executive Vice President, Worldwide Director of Global Accounts
- McCann WorldGroup - Executive Vice President, Director of Corporate Development
- Interpublic Group - Chief Growth Officer
- Lowe Worldwide - Vice Chairman
In all roles, Allen was responsible for spearheading multinational new business initiatives and integrated marketing campaigns to key global clients.[4] For example, during his time at McCann WorldGroup, Allen led the team responsible for a number of global new business wins including MasterCard, Siemens, Microsoft Europe and Lufthansa.[5] He was responsible for the cross-discipline servicing of multinational accounts like L'Oreal, GM, Unilever and Nestle.[2] As Lowe Worldwide Vice Chairman he played a pivotal role in the turnaround that named the company Ad Age's “Turnaround Agency of the Year” in 2009.[6]
Published work
Allen's debut book, The Hidden Agenda: A Proven Way to Win Business and Create a Following (published by Bibliomotion, April 2012) is aimed at sharing his own insights into the world of sales and marketing[7] The book shares techniques Allen used as a "pitch man" working for advertising holding companies, specifically noting experiences with major brands such as MasterCard, Lufthansa, Marriott International, Rudy Giuliani, Johnson & Johnson, and others.[8][9]
- "This entertaining book moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From MasterCard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time." Google Books review, 17 April 2012[10]
Allen's second book, The Case of the Missing Cutlery: A Leadership Course for the Rising Star, weaves a "Gladwellian" personal anecdote involving missing cutlery into a course on emotionally intelligent leadership.[11] Allen discusses the case of the missing cutlery on BBC Radio's Four Thought talk series on July 7, 2013.[12] Allen's third book Emotify! The Power of the Human Element in Game-based Learning, Serious Games and Experiential Education was co-written with Dr. Michael J. Sutton and published in 2019.[13]
KevinAllenPartners Inc. and E I Games
In 2010, Allen created a growth consulting firm KevinAllenPartners Company. In June 2012 KevinAllenPartners Company rebranded under the name rekap Inc. specializing in growth readiness, leadership and business training.[14] The company has offices in London, England and New York City, New York. In 2013, he launched E I Games LLC, which specializes in award-winning emotional intelligence leadership and sales training games.[15]
College and University
Kevin is an adjunct professor of Marketing and Advertising beginning in 2019. He teaches graduate and undergraduate courses both on a live, online, and asynchronous basis.[16]
Kevin holds a PhD in Management with a specialization in Organizational Psychology. [17] [18]
External links
References