It Pays to Advertise is a 1931 American pre-Code comedy film, based on the play of the same name by Roi Cooper Megrue and Walter C. Hackett, starring Norman Foster and Carole Lombard, and directed by Frank Tuttle.[1]
| It Pays to Advertise | |
|---|---|
 Lobby card | |
| Directed by | Frank Tuttle |
| Written by | Ethel Doherty Arthur Kober |
| Based on | It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett |
| Starring | Norman Foster Carole Lombard |
| Cinematography | Archie Stout |
| Distributed by | Paramount Pictures |
Release date |
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Running time | 63 minutes |
| Country | United States |
| Language | English |
Paramount also produced a French-language version of the film titled Criez-le sur les toits (1932), directed by Karl Anton.
Plot
Rodney Martin sets up a soap business to rival his father. With the help of an advertising expert and his secretary, Mary, he develops a successful marketing campaign. His father ends up buying the company from him, while Rodney and Mary fall in love.[2]
Cast
- Norman Foster as Rodney Martin
- Carole Lombard as Mary Grayson
- Richard 'Skeets' Gallagher as Ambrose Pearle
- Eugene Pallette as Cyrus Martin
- Lucien Littlefield as Adams
- Judith Wood as Countess de Beaurien (credited as Helen Johnson)
- Louise Brooks as Thelma Temple
- Morgan Wallace as L. R. McChesney
- Tom Kennedy as Perkins
- Marcia Manners as Miss Burke
- Frank Coghlan Jr. as Office Boy (credited as Junior Coghlan)
- John Howell as Johnson
- John Sinclair as Window Cleaner
- Mischa Auer as Man Putting Sign on Car[3]
Reception
The film received positive reviews. Photoplay wrote that it has "plenty of speed and lots of laughs", and praised the "perfect cast".[2]
See also
- It Pays to Advertise (1919)
- It Pays to Advertise (1936)
References
External links
- It Pays to Advertise at IMDb
- It Pays to Advertise (filmography page) at Louise Brooks Society
- synopsis at AllMovie
