Hunkemöller is a Dutch fast fashion retailer selling affordable lingerie and related products.[1]
 | |
| Industry | Fast fashion |
|---|---|
| Founded | 1886 |
| Products | Lingerie |
| Website | hunkemoller |
Corporate information
Hunkemöller identifies itself as a fast fashion company.[2] It was founded in 1886 in Amsterdam as a speciality shop for corsets.[3]
Private equity ownership
The company was acquired by The Carlyle Group in early 2016.[4] Since the end of 2010 the company belonged to PAI Partners.[5] It previously was part of Maxeda.[6][7]
In October 2021, The Carlyle Group shared its intention for the sale of the business.[8] In October 2021, its CEO estimated the company's value at €1bn (£855.45m).[8] In 2022, Carlyle sold the company but remained a minority shareholder.[9]
Greenwashing
In 2022, the German consumer advocate filed a lawsuit against Hunkemöller for misleading advertising after Hunkemöller claimed products were sustainable when they were not produced with sustainable materials.[10][11]