Heart of Asia Channel (known on-air as Heart of Asia and stylized as HEART OF asia) is a Philippine free-to-air television channel owned and operated by GMA Network, Inc.. It was launched on June 29, 2020.[1] The channel primarily airs Asian dramas that have already been broadcast on its sister networks GMA and GTV, along with channel-only exclusive Asian dramas that never been aired before on the aforementioned channels.[2] Heart of Asia Channel operates Mondays to Fridays from 6:00 a.m. to 12:10 a.m. and Saturdays and Sundays from 6:00 a.m. to 12:00 m.n. (PST). It is also off-air during Holy Week from Maundy Thursday to Black Saturday.
 Logo used since June 29, 2020 | |
| Country | Philippines |
|---|---|
| Broadcast area | Philippines |
| Network | GMA Network |
| Headquarters | GMA Network Center, EDSA corner Timog Avenue, Diliman, Quezon City, Philippines |
| Programming | |
| Language(s) | Filipino |
| Picture format | 16:9 480i (SDTV) |
| Ownership | |
| Owner | GMA Network, Inc. |
| Sister channels | |
| History | |
| Launched | June 12, 2020 (test broadcast) June 29, 2020 (official launch) |
| Links | |
| Website | gmanetwork |
| Availability | |
| Terrestrial | |
| Digital terrestrial television | Channel 7.03 (Mega Manila, Metro Cebu, Metro Naga and Ilocos Sur) Channel 11.03 (Iligan) Channel 10.03 (Metro Baguio, Dagupan and Tacloban City) Channel 12.03 (Batangas, Legaspi, Metro Cagayan de Oro and Bukidnon) Channel 13.03 (Metro Bacolod) Channel 6.03 (Metro Iloilo) Channel 5.03 (Roxas, Metro Davao and Mt. Province) Channel 8.03 (General Santos) Channel 9.03 (Zamboanga City) |
| GMA Affordabox | Channel 3 |
Overview
Plans
In 2019, GMA Network, Inc. has announced its plans to invest for its second phase on its transition to digital television, including a partnership with American entertainment company JungoTV and Philippine media company Solar Entertainment Corporation (SEC) to distribute content across all its channels.[3][4][5] In preparation of releasing the GMA Affordabox and as part of the network's 70th founding anniversary, GMA Network launched Heart of Asia as part of their digital channel lineup of DZBB-DTV Channel 15.[6]
Launch
On June 7, 2020, GMA Network announced to the audiences to re-scan their digital TV boxes on June 12 to receive their new channel lineup, which includes GMA, GMA News TV and Heart of Asia Channel.[7][8]
On June 12, 2020, Heart of Asia Channel was on test broadcast with provisional programs airing, while showing promotional plugs for the upcoming programs with assigned programming blocks. The channel debuted on June 29 with regular programming.
On February 27, 2023, Heart of Asia switched its broadcast from the original 4:3 format to 16:9 anamorphic widescreen format.[9]
Ratings
According to GMA Network's Chairman and CEO Atty. Felipe L. Gozon, the Heart of Asia channel ranked fifth in the ratings scoreboard, garnering a 4.9% audience share during the first quarter of 2021.[10]