Gamma (media company)

Gamma (stylized as gamma. with a full stop) is an American media company founded in 2023 by former Apple executive Larry Jackson and record executive Ike Youssef.^[1] Described as a competitor to major labels, the company acts as an alternative distributor for multimedia content by means of a prior acquisition of the technology platform Vydia.^[2] Upon its launch in March of that year, the company's initial artists included Usher, Rick Ross, and Snoop Dogg, and later Sexyy Red and French Montana.^[3][4][5] Jackson founded the company with US$1 billion in start-up capital with investment from billionaires including Todd Boehly, with "particular and [acute]" focus on Black culture.^[6][7]