Dove is an American personal care brand owned by Unilever, a British consumer goods company.
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| Product type | Personal care |
|---|---|
| Owner | Unilever |
| Introduced | March 8, 1957 |
| Related brands |
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| Website | www |
The products are sold in more than 150 countries and are offered for women, men, babies and kids. Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for Lever Brothers.
Etymology
The name Dove originates from the soap factory De Duif (The Dove), located in Den Dolder, Netherlands. When De Duif was absorbed into Unilever, it gained ownership of the brand, which was later translated into English.[1][2]
Product lines
Products include antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, or facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries, Dove is derived from tallow, and for this reason it is not considered vegan, unlike vegetable oil based soaps.[citation needed]
In January 2010, Unilever launched a men's toiletries range that was branded as "Dove Men + Care". In November 2013, Steve Bell of Macon, Georgia, won the Dove Men+Care Hair "King of the Castle Home Upgrade" contest, receiving a home upgrade and consultation with Jonathan Scott of Property Brothers.[3]
Dove Shampoo & Conditioner
Dove Intensive Cream
Dove Campaign for Real Beauty
In September 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Project in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which, like Dove, is produced by Unilever.[4][5]
Controversies
In October 2017, a three-second video for Dove body lotion posted on their page on Facebook in the United States prompted criticism and accusations of racism.[6] The video clip showed a black woman removing her T-shirt to reveal a white woman, who then lifts her own T-shirt to reveal an Asian woman. The full thirty-second television advert version included seven women of different races and ages.[7] Unilever has apologized for an advertisement, saying it should “never have happened” and pulled the advertisement.[8]
The ad sparked criticism, leading Dove to remove the advert, saying it "deeply regret(ted) the offence it caused." Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity". The black woman in the advert, Lola Ogunyemi, said the advert had been misinterpreted and defended Dove.[9]
Research
In August 2023, a survey and research done by Kantar's Brand Inclusion Index conducted in UK showed that Dove was considered one of the Most Inclusive Brands for consumers among other skincare brands.[10][11]
References
External links
- Official website
- Greenpeace's campaign page (archived 10 January 2010)