Detroit Lions

Aside from a brief change to scarlet and black from 1948 to 1950 instituted by then head coach Bo McMillin, which was influenced by his years as coach at Indiana, the Lions' uniforms have basically remained the same since they moved to Detroit in 1934–silver helmets, silver pants, and either blue or white jerseys.^[11][12]

Glenn Presnell, the then last surviving member of the 1934 Lions, recalled that after the Portsmouth Spartans relocated to Detroit, team owner George A. Richards asked him and his wife to pick the Lions' colors from combinations that included red and white, orange and black, and blue and silver. The Presnells liked blue and silver the best, so Richards selected it. The blue used by the Lions is officially known as "Honolulu blue", which is inspired by the color of the waves off the coast of Hawaii.^[12][13]

There have been minor changes to the uniform design throughout the years, such as changing the silver stripe patterns on the jersey sleeves, and changing the colors of the jersey numbers. "TV numbers", which are auxiliary uniform numbers to help TV broadcasters identify players from the line of scrimmage, were added to the jersey sleeves in 1956.^[12] White trim was added to the logo in 1970, with outlines (white on the blue jersey, silver on the white jersey) added to the numbers in 1972; the color arrangement on the numbers on the blue jerseys was reversed in 1982.^[11] The silver facemasks became blue in 1984. In 1998, the team wore blue pants with their white jerseys along with grey socks but dropped that combination after the season.^[11][14] In 1999, the "TV numbers" on the sleeves were moved to the shoulders.^[15]

In 1994, every NFL team wore throwback jerseys,^[16] and the Lions' were similar to the jerseys wore during their 1935 championship season. The helmets and pants were solid silver, the jerseys Honolulu blue with silver numbers and the jersey did not have "TV numbers" on the sleeves. The team wore solid blue socks and black cleats. The helmets also did not have logos, as helmets were simple leather back then.^[11] The Lions also wore 1950s-style jerseys during their traditional Thanksgiving Day games from 2001 to 2004 as the NFL encouraged teams to wear throwback jerseys on Thanksgiving Day.^[17]

In 2003, the team added black trim to their logo and jerseys. The facemasks on the helmet changed from blue to black with the introduction of the new color. In 2005, the team introduced an alternate, black, jersey.^[11][18]

For 2008, the team dropped the black jersey in favor of a throwback uniform to commemorate the franchise's 75th anniversary. The throwback uniform became the team's permanent alternate jersey in 2009, replacing the former black alternate.^[19] The Lions officially unveiled a new logo and uniforms on April 20, 2009. The logo was given a flowing mane and fangs, while the typeface featured a modern font.^[20]

On February 1, 2017, the Lions announced a new typeface, logo, and the complete removal of the color black from the team identity. While the previous logo was retained, the border was changed from black to silver.^[21][18] The Lions then unveiled the new uniforms on April 13, 2017, which include the white jersey and blue pants combo for the first time since 1998. They introduced an alternate all-grey uniform, an alternate all-Honolulu blue uniform, and a helmet with a silver face mask.^[22][23] The Lions also added the initials "WCF" to the left sleeve as a permanent tribute to William Clay Ford, who owned the team from 1963 until his death in 2014. The sleeve addition replaces the black "WCF" patch on the left breast that was added after Ford's death.^[24]

On September 20, 2021, the Lions wore white pants with their road white uniforms against the Green Bay Packers. The white pants, which lacked striping, were previously worn during the "scarlet and black" era in the 1948 and 1949 seasons.^[25]

On April 12, 2023, the Lions announced they would celebrate their 90th season in franchise history during the 2023 season with a commemorative logo and jersey patch. The inspiration for the patch is an homage to their logo from 1961 to 1969, which is also honored in the WCF memorial logo and the 60th commemorative season logo.^[26] On June 21, 2023, the Lions unveiled an alternate blue helmet. The helmet, which features the 1960s logo, was paired with the grey uniform. This was the first time the Lions wore a blue helmet since 1955.^[27][28]

On April 18, 2024, the Lions unveiled a new jersey set. The home jersey, referred to as "One Pride", features a redefined Honolulu blue with white block numbers trimmed in silver and sleeves striped in silver with white accents. The home jersey will be paired with silver pants with Honolulu blue stripes with white accents or solid Honolulu blue pants. The road white jersey, referred to as "the 313", features Honolulu blue block numbers, stripes trimmed in silver, and a Honolulu blue "Detroit" wordmark on the front. The road jersey will be paired with solid Honolulu blue or solid white pants. The primary silver helmet with a Honolulu blue face mask and Honolulu blue stripes with white accents will be worn with the home and road jerseys. The black alternate jersey, referred to as "Motor City Muscle", features Honolulu blue numbers and stripes trimmed in silver along with a "Lions" wordmark on the front. It will be worn with the alternate Honolulu blue helmet featuring black stripes with silver accents and the leaping lion logo in black with silver accents. The black jersey will be paired with solid black or solid Honolulu blue pants.^[2][29] The black jersey was a favorite of head coach Dan Campbell, who wore the original version during his playing days. According to Lions team president Rod Wood, it was Campbell who lobbied for the black jersey to return, which happened after the Lions won the NFC North division title in 2023.^[30] The throwback jersey was retained and updated with the refreshed Honolulu blue. The throwback jersey will be retained with a silver helmet that will be worn with a silver or a Honolulu blue face mask. The William Clay Ford (WCF) memorial decal has been placed on the back of the primary and alternate helmets.^[2][29]

In 1934, then team owner George A. Richards, who also was the owner of a major radio affiliate of the NBC Blue Network, WJR in Detroit, the forerunner to today's ABC, negotiated an agreement with NBC to carry his Thanksgiving game live across all of the network's stations.^[31] Excluding the years of 1939–1944, due to World War II, the Lions have played on Thanksgiving ever since.^[32][33]

Notes:

• ¹ The No. 56 was temporarily unretired with Schmidt's blessing when the Lions acquired linebacker Pat Swilling from the New Orleans Saints. No player has worn it since Swilling left.^[39]
• ² Posthumous. Hughes died of a heart attack during a game on October 24, 1971, and his No. 85 was withdrawn from circulation.^[1][40] Over the years, however, the number would return to circulation.^[41]

Special cases

• The Lions retired No. 93 for the 2009 season after Corey Smith disappeared, presumed dead, when a boat he was fishing in with friends capsized off the Florida coast.^[42] The Lions also wore 93 decals on their helmets that season.^[43] The number was assigned to Kyle Vanden Bosch in 2010.^[44]

In 2009, the Pride of the Lions was established. The Pride of the Lions is the ring of honor for the franchise's greatest players.^[45][46]

On November 9, 2008, the Lions honored the 75th Season All-Time Team during halftime against the Jacksonville Jaguars.^[52][53] The team was chosen via an online fan poll and selection committee.^[52] Bold indicates those elected to the Pro Football Hall of Fame.

Note:

• ¹ Hanson was active at the time of the selection.^[53]

On September 29, 2019, the Lions honored their All-Time Team in celebration of the NFL's centennial during halftime against the Kansas City Chiefs. The team was chosen via fan voting, contributions from the Detroit Lions Legends Community, team executives, and select members of the media.^[54] Bold indicates those elected to the Pro Football Hall of Fame.

Note:

• ¹ Stafford and Muhlbach were active at the time of the selection.^[54]

The Lions have had 30 head coaches throughout their franchise history. Their first head coach was Hal Griffen, who compiled a 5–6–3 (.464) overall record with the team of 1930. Wayne Fontes was the longest-tenured head coach in Lions history, serving from 1988 to 1996.^[55] The current head coach of the Lions is Dan Campbell, who was hired on January 20, 2021.^[56]

The Lions and Chicago Bears first met in 1930 when the Lions were known as the Portsmouth Spartans.^[57] The Bears and Lions have been division rivals since 1933.^[58][59] The Bears lead the series 105–78–5.^[60]

The Lions and Green Bay Packers first met in 1929 when the Lions were known as the Portsmouth Spartans.^[6] The Lions and Packers have been division rivals since 1933.^[58][59][61] The Packers lead the series 106–76–7.^[62]

The Lions and Minnesota Vikings have played twice annually since the Vikings entered the NFL in 1961, excluding 1982 due to the strike that occurred that season.^[63][64] The Vikings lead the all-time series 80–43–2.^[65]

The Lions and the Tampa Bay Buccaneers were also division opponents in the NFL Central fron 1977 to 2001.^[66]

The Lions also share a rivalry with the Cleveland Browns, which began in the 1950s when the Browns and Lions played each other in four NFL Championship Games. The Lions won three of those championships, while the Browns won one. This was one of the NFL's best rivalries in the 1950s.^[67] Since the AFL–NFL merger of 1970, the teams have met much less frequently due to the Browns' move to the American Football Conference (AFC).^[68] From 2002 to 2014, the two teams played an annual preseason game known as the "Great Lakes Classic".^[69]

The Lions' flagship radio station is WXYT-FM.^[70] Dan Miller does play-by-play, Lomas Brown does color commentary, and T. J. Lang is the sideline reporter.^[71][72]

In 2015, the team announced that they were moving from WXYT-FM to WJR for the 2016 NFL season, ending a 20-year relationship with CBS Radio.^[73] The decision to part with WXYT was reportedly instigated by a demand by the team for the station to fire on-air personality Mike Valenti, who has had a history of making critical comments about the Lions during his drivetime show, as a condition of any future renewal. A CBS Radio spokesperson stated that their refusal was meant to maintain the station's integrity.^[73][74]

The Lions' flagship station returned to WXYT-FM starting with the 2021 season.^[75]

In 2015, WJBK took over from WXYZ-TV as the flagship station for Lions preseason games.^[76] In 2023, the announcers were Jason Ross Jr. with play-by-play, Devin Gardner with color commentary, and Dannie Rogers with sideline reports.^[77] Games are produced by Bally Sports Detroit.^[78][79]

Regular season games are broadcast regionally on Fox, except when the Lions play an AFC team in Detroit, in which case the game airs regionally on CBS; however, since 2014, with the institution of the NFL's "cross flex" broadcast rules, any Lions game slated to air on Fox can be moved to CBS.^[80][81] The Thanksgiving Day game in Detroit is always televised nationally, alternating between Fox in odd years and CBS in even years.^[32] In 2011, the Lions became the last NFC team to play on NBC's Sunday Night Football since the network began airing Sunday night games in 2006.^[82]

The Lions' winless performance in 2008 and 2–14 season in 2009, coupled with the effects of the Great Recession in Michigan, led to several local broadcast blackouts, as local fans did not purchase enough tickets by the 72-hour blackout deadline. The first blackout in the then seven-year history of Ford Field was on October 26, 2008, against the Washington Redskins. The previous 50 regular season home games had been sellouts.^[83] The second home game of the 2009 season in which the Lions broke the losing streak, also against the Redskins, was blacked out locally, as well as the comeback victory over the Cleveland Browns.^[84][85][86] The Lions had only one blackout in 2010, yet another Redskins game, which the Lions won 37–25.^[87] However, in 2015, the NFL suspended its blackout policies, meaning that all Lions games will be shown on local TV, regardless of tickets sold.^[88]

Games were also often blacked out at the Lions' previous home, the 80,000-seat Pontiac Silverdome, despite winning seasons and the success and popularity of star players such as Barry Sanders.^[89][90]

On June 13, 2016, the Lions announced the addition of cheerleaders to the organization.^[91] The team also announced that Rebecca Girard-Smoker, formerly the director of the Detroit Pistons dance team, would be the coach of the cheerleading squad. It marked the first time in over 40 years the team had an official cheerleading squad. The cheerleading squad is a part of the entertainment during football games, and active at community events.^[92]

• NFL on Thanksgiving Day
• Portsmouth Spartans

Notes