Boomerang (Australian TV channel)

Boomerang is an Australian children's pay television channel owned by Warner Bros. Discovery under its international division and a sister service of Cartoon Network.

Boomerang
CountryAustralia
Programming
Language(s)English
Picture format576i SDTV
Ownership
OwnerWarner Bros. Discovery Asia-Pacific
Sister channels
History
Launched
  • 3 October 1995; 28 years ago (1995-10-03) (as a programming block)
  • 14 March 2004; 20 years ago (2004-03-14) (as a standalone TV channel)
Links
WebsiteOfficial website
Availability
Streaming media
Foxtel GoChannel 715
Bingebinge.com.au

History and branding

Prior to becoming a standalone channel on 14 March 2004, Boomerang was its own block dedicated to older Hanna-Barbera cartoons launched in 1995 on the U.S. television network.

Cartoon Network's sister TV channel Boomerang was originally a Cartoon Network block for the lesser-known Hanna-Barbera classic cartoons that didn't already have regular half-hour slots. It began in April 2001 as a morning block airing at 10:00 am – 12:00 pm, but in August 2001 also aired as an hour-long mini-block in Cartoon Network After Dark. The shows on Boomerang changed randomly every week, for both the morning and the evening block. The Boomerang blocks had bumpers which featured children's toys of characters in Hanna-Barbera cartoons coming to life, identical to the Boomerang bumpers used in the United States. These bumpers were sometimes also used on the TV channel. The evening block last aired in March 2002, and the morning block last aired in September 2004. However late-night airings of Boomerang on Cartoon Network continued until early 2005, when the Boomerang channel received a face-lift.

The Australian feed of the Boomerang Asia service was launched on 14 March 2004, as a part of the Foxtel Digital launch with a line-up very similar to that of the American and British version. Originally devoted to classic animation from studios such as Warner Bros., Metro-Goldwyn-Mayer and Hanna-Barbera, the channel has since expanded to include more contemporary programming including Poochini. This channel is available as a free trial in a subscription entertainment package on Fetch TV by some ISPs and was added 26 January 2017.[1]

On 1 December 2012, Boomerang launched a refreshed look, using the logo used by Boomerang UK and other European countries, and converted to 16:9 aspect ratio.[2]

On 3 November 2014, Boomerang received a new logo and branding as part of a global rebranding effort.[3] In late 2014, Boomerang had launched Art&Graft redesign which by 2015 came to Asian and Oceanian territories, the United States, and later to Europe, the Middle East and Africa.[4]

On 22 April 2021, the channel was discontinued on Fetch TV, alongside its sister channel Cartoon Network.[5]

A Cartoonito block launched on 4 July 2022, alongside its Asia counterpart.[6][7]

Programming

Current programming

Cartoonito programming

Former programming

Logos

See also

References