Booker Software, Inc. is a software company headquartered in New York City. Its products are cloud-based management systems for spas and salon stores.
 | |
| Company type | Private company |
|---|---|
| Industry | Service Management Platform Software-as-a-Service |
| Founded | 2007 |
| Headquarters | Brooklyn, New York, New York , United States |
Key people | Josh McCarter (CEO) |
| Services | Cloud-based business management |
Number of employees | 270+ |
| Website | www |
History
Booker is headquartered in New York City, with offices in Irvine, California,[1] Scottsdale, Arizona,[2] the United Kingdom,[3] and Singapore.[3] Booker was started in 2007 by Peter Ellis and Daniel Lizio-Katzen as SpaBooker, a division of SpaFinder.[4] SpaBooker was its initial software product.[4]
In October 2010, SpaBooker spun off to a separate company called GramercyOne.[5] During this time, the company continued to add features to the SpaBooker platform and market it to other appointment-based service businesses[6] such as hotels,[5] medical practices,[6] dance studios,[7] and repair shops.[8]
In November 2012, GramercyOne changed its name to Booker Software, Inc.[5] As of March 2015, Booker has over 270 employees[9] and is under the leadership of CEO Josh McCarter.[1] In February 2017, Booker expanded its new 10,000-square-foot office at SkySong.[10]
Financials and operations
Booker has 9,000 business clients in 73 countries.[9] Notable clients include Hilton Hotels,[11] Hard Rock Café,[12] and DryBar.[12]
In October 2011, Booker (then GramercyOne) secured $14.5 million in funding from Revolution Ventures, Grotech Ventures, TDF, and Jubilee.[11]
In November 2012, Booker reported triple-digit revenue growth for the fourth consecutive year. As of August 2013, Booker was processing $4.5 million in daily transactions and 2 million monthly appointment bookings on its platform.[5] The company grew from 30 employees to 160+ employees between 2010 and 2012.[5]
On April 16, 2013, Booker secured $27.5 million in Series B financing led by Bain Capital Ventures. Booker's Series A investors, Revolution Ventures, Grotech Ventures, TDF Ventures, and Vital Financial, also participated in the financing round.[13][14]
In March 2018, Booker was acquired by MINDBODY, another leading cloud based business management software for the wellness service industry, for $150 million.[15]
Products
Booker software is designed to help service businesses manage their operations and marketing.[5] The platform is cloud-based,[1] allowing users to access their accounts through Booker’s desktop, iPhone, iPad, and Android applications.[16] Booker is currently at Version 8.5.[17]
Booker’s software is sold under general and industry-specific names, such as Booker, BookerEnterprise,[18] SpaBooker, and SalonBooker.[11] Features including online booking, employee and room scheduling,[6][19] social media marketing,[6] specials/deal distribution,[5] payment processing,[6] wait list management,[20] and customer database/management.[5]
Additionally, the software integrates with business’ social media profiles, including those on Facebook, Twitter, and Foursquare.[5][6] A Booker account includes access to scheduling and gift certificate applications for Facebook.[21]
Booker software has been compared to OpenTable, an online reservation system used by restaurants.[5][6][11]
Versions
SpaBooker and SalonBooker are marketed and packaged for independent spas and salons.[6][11]
Partnerships
Booker partners with Allure magazine's Virtual Store,[22] Lifebooker,[23] SpaFinder,[24]
