All the Time (Zara Larsson song)

"All the Time" is a song by Swedish singer Zara Larsson. It was released through TEN Music Group and Epic Records on 21 June 2019.[1][2][3] Described as a pop[3][2] and synth-pop[4] track, it was co-written by Larsson with Noonie Bao, Ilsey Juber, Linus Wiklund and produced by the latter.[1] The song appears as a bonus track on the Japanese deluxe edition of Larsson's third studio album, Poster Girl.[5]

"All the Time"
Single by Zara Larsson
from the album Poster Girl (Japanese deluxe edition)
Released21 June 2019 (2019-06-21)
Genre
Length3:48
Label
Songwriter(s)
Producer(s)Lotus IV
Zara Larsson singles chronology
"A Brand New Day"
(2019)
"All the Time"
(2019)
"Invisible"
(2019)
Music video
"All the Time" on YouTube

Critical reception

Dominic Beck from CelebMix said of the song that "[it] appears to be that perfect summer pop banger we seem to have been missing this year"[2] while Mike Wass of Idolator described the song as a "throwback to the carefree pure-pop of 'Lush Life' — albeit with a side of heartbreak".[3]

Promotion

Larsson performed the song during her setlist at Radio 1's Big Weekend 2019 on Sunday 26 May.

Larsson announced the song's release on social media on 14 June, the same day as her collaboration with South Korean boy band BTS, "A Brand New Day", was released.[6]

Music video

A music video for "All the Time" was released to promote the single. It features three showgirl characters portrayed by Larsson dancing against a neon backdrop and pink metallic streamers.[7]

Remixes

Don Diablo released a future house remix of the track on 5 July 2019. The track was released both on Don Diablo and Zara Larsson's YouTube channel.[8]

Charts

Weekly chart performance for "All the Time"
Chart (2019)Peak
position
Canada CHR/Top 40 (Billboard)[9]38
Ireland (IRMA)[10]57
Latvia (EHR)[11]3
Netherlands (Single Tip)[12]24
New Zealand Hot Singles (RMNZ)[13]14
Scotland (OCC)[14]36
Sweden (Sverigetopplistan)[15]19
UK Singles (OCC)[16]58
US Adult Pop Airplay (Billboard)[17]37
US Dance/Mix Show Airplay (Billboard)[18]2
US Pop Airplay (Billboard)[19]25
Venezuela Top Anglo (Record Report)[20]41

Certifications

RegionCertificationCertified units/sales
Brazil (Pro-Música Brasil)[21]Gold20,000
Denmark (IFPI Danmark)[22]Gold45,000
Norway (IFPI Norway)[23]Gold30,000
United Kingdom (BPI)[24]Silver200,000
Streaming
Sweden (GLF)[25]Platinum8,000,000

Sales+streaming figures based on certification alone.
Streaming-only figures based on certification alone.

Release history

RegionDateFormatLabelRef.
Various21 June 2019[1]
United States25 June 2019Contemporary hit radioEpic[26]

References