A Meia Noite

The song alludes to the series Wednesday, Chilling Adventures of Sabrina and the music video has a concept inspired by The Blair Witch Project and American Horror Story.^[2]

The promotion of the single began with mysterious publications by Vittar and Groove on social networks announcing their next single, where a mix of mysterious teasers of sects, pentagrams and witches was released. After a few weeks of mystery, the artists announced their return with the single "A Meia Noite", which would be released on October 20.

"A Meia Noite" was released for digital download and streaming as the second single from Vittar's album on October 20, 2022.^[3]

Vittar and Groove performed "A Meia Noite" for the first time on Música Boa Ao Vivo on November 8, 2022.^[4] On December 3, Vittar performed the song at Caldeirão com Mion. On January 29, 2023, Vittar performed the song on Domingão com Huck.^[5][6] On March 18, Vittar performed the song at Altas Horas.^[7]

The track became the most heard single on the Deezer platform, with large audiences in countries such as Brazil, the United States, Portugal and France. Pabllo Vittar had a growth in the digital platform of 94% in Brazil and 91% in the world in streams and 42% in Brazil and in the world in unique users. Gloria Groove, on the other hand, grew 47% in Brazil and in the world in streams and 25% in Brazil and in the world in unique users, in the same period.^[8]